2014 National ADDY Award Winner – silver
FWA Site of the Day
Adweek’s Top 10 Ads of the Week
Webby Award Honoree
Toyota was re-launching the Avalon. New engine. New body. New interior. Literally, everything was new… except for the name. In fact, the only way to know it was an Avalon was to see the name on the back. Good and bad. Good if you don’t want to be found. Bad if you need to find said person who doesn’t want to be found. Enter Idris Elba, henchman, a creepy surveillance van, drones and you got getaway-scene gold.
Digital Experience
The story concludes at onlythename.com where the user is put in the driver's seat to experience the brand new Toyota Avalon for themselves.
