JUST A KID FROM CHICAGO, WITH 2 DOPE ASS OLDER SIBLINGS (PATRICK AND PATRICIA… I KNOW), A HAITIAN POPS, AND VERY HAITIAN MOM – HE HOPES SHE DOESN’T READ THAT PART.
BASED IN CHICAGO, A CREATIVE DIRECTOR AT GOODBY SILVERSTEIN AND PARTNERS, RONY WORKS ALONGSIDE THE MOST CREATIVE PEOPLE IN THE INDUSTRY, AND HAS LED WORK ON SOME OF THE MOST RECOGNIZABLE BRANDS IN THE WORLD—PEPSICO, BMW, KRAFTHEINZ, CAPRI SUN, XFINITY, THE GOLDEN STATE WARRIORS AND COURAGEOUS CONVERSATION GLOBAL FOUNDATION.
HIS WORK HAS BEEN SEEN ON THE SUPER BOWL, THE TODAY SHOW, FAST COMPANY, SPORTSCENTER, THE NEW YORK TIMES, PEOPLE MAGAZINE, ESPN, GQ, MASHABLE, FWA SITE OF THE DAY, ALL OF THE NBA’s ONLINE AFFILIATES, AND HAS BEEN FEATURED BY CREATIVITY COUNTLESS TIMES. RECENTLY, HE WAS NAMED 2022 ADCOLOR ONE CLUB CREATIVE HONOREE, AS WELL AS ADWEEK’S CREATIVE 100, ADAGE’S 40 UNDER 40 LIST, AND WAS A CO-FINALIST FOR ADAGE’S “CREATIVE DIRECTOR OF THE YEAR” AWARD. HIS ACCLAIMED “NOT A GUN” CAMPAIGN WAS AN HONOREE FOR FAST COMPANY’S “INNOVATION IN DESIGN” AND “WORLD CHANGING IDEAS” DISTINCTIONS, WON THE GRAND OGILVY AWARD, AND WAS HONORED AS ADAGE’S CAMPAIGN OF THE YEAR IN THE ‘BEST WORK FOR GOOD’ CATEGORY.
HE HAS BEEN RECOGNIZED BY CANNES, THE ONE SHOW, D&AD, WEBBYS, ADC, ANDY AWARDS, LONDON INTERNATIONAL AWARDS, THE CLIO AWARDS, JUST TO NAME A FEW. BUT MORE IMPORTANT THAN THE HARDWARE, IS THE PROCESS, AND THE WORK HE ENJOYs MAKING WITH THE BRAND PARTNERS HE’S LUCKY ENOUGH TO WORK WITH. THINGS THAT HE NEVER IMAGINED LIKE, A ROMANTIC AUDIOBOOK ABOUT JUICE, A MONTHLY BLACK HISTORY PODCAST, NEWSPAPERS THAT TURNED INTO PROTEST SIGNS, A BANNER THAT STILL HANGS INSIDE AN NBA ARENA, AN EPISODIC YOUTUBE CARTOON SERIES, A CAR WASH THAT TURNED INTO AN ASMR EXPERIENCE FOR FOLKS DURING THE PANDEMIC AND A TEE-SHIRT LINE THAT DROPPED ON THE ANNIVERSARY OF THE JANUARY 6 INSURRECTION.
PRIOR TO WORKING AT GS&P, HE SPENT HIS CAREER AT A VARIETY OF CHICAGO AGENCIES, WHERE HE WORKED ON GLOBAL BRANDS LIKE TOYOTA, MCDONALD’S, TIDE, P&G, GENERAL MILLS, CREST, JACK DANIEL’S, NISSAN, NIKE CHICAGO, MOUNTAIN DEW, COORS LIGHT, MILLER LITE, MICHELOB ULTRA, WINGSTOP, FANDUEL AND BABYBEL CHEESE WHERE HE WAS THE GLOBAL VOICE OF THE BRAND IN THE FORM OF A TINY TALKING CHEESE, WITH A HAITIAN ACCENT – INSPIRED BY HIS PARENTS.
WHEN HE’S NOT WORKING, HE’S HAVING HIS HEART BROKEN BY THE BULLS AND BEARS, IN THE GYM TRYING TO HIT 315 ON THE BENCH, WORKING THROUGH LEG INJURIES TO MAKE HIS WAY BACK TO THE BASKETBALL COURT (SOMEDAY GODDAMMIT) AND ANNOYING THE WOMEN IN HIS LIFE – HIS WIFE, LAUREN AND THEIR 18-MONTH-OLD DAUGHTER ELLE.
AWARDS
Webby | Finalist | Break Free TV
CMA | 2x Finalist | Break Free TV
OMMA | Finalist | Break Free TV
Addy | Gold | Break Free TV
Addy | 2 Silver | Juicio
One Show | Shortlist | Juicio
AD AGE 30 BEST ADS OF 2022
Andy | Gold | What If They Were Black
Addy | 3 Gold | What If They Were Black
SF Addy | SPECIAL JUDGES PRIZE | What If They Were Black
ADC | Merit | What If They Were Black
ADC | 2 Shortlist | What If They Were Black
One Show | 3 Shortlist | What If They Were Black
Addy | MOSAIC AWARD | 400 Years at Half-Staff
SF Addy | BEST IN SHOW | 400 Years at Half-Staff
Addy | 2 Gold | 400 Years at Half-Staff
Addy | Silver | 400 Years at Half-Staff
ADC | Shortlist | 400 Years at Half-Staff
One Show | 2 Shortlist | 400 Years at Half-Staff
ANA | GRAND PRIZE | Not A Gun
ANA | Gold | Not A Gun
Ogilvy Awards | GRAND OGILVY | Not A Gun
Ogilvy Awards | 2 Gold | Not A Gun
ANDY | Gold | Vote For Them
ANDY | Finalist | Vote For Them
ADC | Bronze | Not A Gun
ADC | Merit | Not A Gun
ADC | 3 Shortlist | Not A Gun
Clio | Silver | Not A Gun
One Show | 2 Merits | Not a Gun
One Show | 2 Shortlist | Not a Gun
D&AD | Shortlist | Not A Gun
London International | Gold | Not A Gun
Addy | MOSAIC AWARD WINNER | Not A Gun
Addy | SPECIAL JUDGES PRIZE | Not A Gun
Addy | 4 Gold | Not A Gun
Addy | Silver | Not A Gun
Natty Addy | 2 Gold | Not A Gun
AICP Next | Winner | Not A Gun
AICP | Shortlist | Not A Gun
AdAge Best Work For Good | WINNER | Not A Gun
Fast Company World Changing Ideas | Finalist | Not A Gun
ADC | Merit | BMW Calm Wash
ADC | 2 Shortlist | BMW Calm Wash
One Show | Shortlist | BMW Calm Wash
Addy | Gold | BMW Calm Wash
Addy | Silver | BMW Calm Wash
Addy | Bronze | BMW Calm Wash
Clio Sports | Bronze | Beyond28
Radio Mercury | 2x Finalist | Beyond28
One Show | Shortlist | Beyond28
SF Addy | 3 Silver | Beyond28
SF Addy | Bronze | Beyond28
One Show | Shortlist | Vote For Them
Addy | 3 Gold | Vote For Them
Addy | Silver| Vote For Them
ADC | Bronze | Vote For Them
Fast Company Innovation By Design | Honorable Mention | Vote For Them
Cannes | 2 Shortlist | Milkbone
Addy | Silver | Only the Name Remains
Webby | Honoree | Only the Name Remains
FWA Site of the Day | Only the Name Remains
PITCH WINS
MOUNTAIN DEW
PEPSICO
MICHELOB ULTRA
WINGSTOP
AUTOZONE
CRAFTSMAN
DISH NETWORK
TERMINIX
ACADEMY SPORTS AND OUTDOOR
HONORS
2022 ADCOLOR One Club Creative Award
2021 AdAge Creative Director of the Year Finalist
Adweek Creative 100
AdAge 40 Under 40
2021 Fast Company’s Most Innovative Agency (GS&P)
2021 #36 on Fast Company’s Most Innovative Companies list (GS&P)
2021 Campaign Magazine Agency of the Year (GS&P)
2021 Clio Sports Team of the Year Nominee (GS WARRIORS)
ACCOMPLISHMENTS
Launched the brand partnership between NBA and PepsiCo
Helped Golden State Warriors become the first North American sports franchise to reach 30 million followers on Instagram
WITHIN TWO YEARS DOUBLED THE BILLING SIZE OF THE CAPRI SUN BUSINESS
Retired Warriors’ Oracle Arena, with a banner that still hangs in Chase Center
LED campaign for Capri Sun that RESULTED IN A 21% increase in sales for the brand.
Created NBA’S FIRST YEAR-LONG Black History program (WARRIOR’S Beyond28). now entering it’s fifth season
ONE OF THE AGENCY PARTNERS THAT HELPED KRAFTHEINZ GARNER NO.4 RANKING ON Ad Age’s 2021 Marketers of the Year list
Raised signups for CCGF by 900%, leading to partnerships with P&G, and Jordan Brand
Launched Pepsi’s first new tagline in 20 years – That’s What I Like (no, that’s the tagline)
OUR WORK HELPED CLIENT PARTNER, Glenn Singleton (CCGF), WIN 2021 Creativity Awards Diversity & Inclusion Champion
OUR WORK HELPED CLIENT PARTNER, Jess Vultaggio (KRAFTHEINZ), WIN 2023 Creativity Awards Brand Manager of the Year
