Reynolds

The client wanted to show that you could prepare, cook, and serve food on Reynolds Parchment Paper. They asked for three separate 1/3-page print ads. Instead, we gave them 1 full-page ad, cut into three sections. We called it, “The Before, The After, and the Aftermath.”

It highlighted the different uses of parchment paper. “Check.” But then we also showed it all being done on the same sheet of parchment. “Oh daaaaaaaaaamn!!!”